What is web hosting?

There are companies that exclusively offer only web hosting services. You can also find what is known as a VAR, or an Added Value Reseller. A VAR will often give you an entire package, including designing your web site, advertising it, and doing the bookkeeping. The benefit of using a company that offers all these services in addition to also hosting your web site is that they tend to be smaller companies and offer a more personal approach. A smaller company will be more likely to stay in close touch with their clients, to monitor the sites, and to update the sites periodically.
Hosting a web site basically means there is a computer that stores the files on a server that is connected to the Internet. Websites are already the most cost-effective way to market your business. Think about it, your product is seen by a worldwide audience, you can change your content everyday, you can monitor and interact with your customers, tailor what they see to their specific requirements and of course sell directly to them, immediately. The Internet is experiencing hyper-growth giving you bigger target audiences and even greater potential. Compare this to traditional forms of promotion - expensive printing costs, limited information that can't be updated, slow information delivery, finite target markets, limited response mechanisms and poor accountability/marketing intelligence. Once your company has a website, you will begin to see its potential as a sales and marketing tool and also as a vehicle for providing leading edge customer service.This enables your customers to search, sample and buy products immediately, access account details, product information and email customer support services.

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